With the holiday season well underway, some e-commerce brands are focused exclusively on addressing stockouts and supply chain issues during peak demand. Others are more concerned with advertising merchandise and capturing additional sales leading into the Christmas rush. Each approach has its merits, however, capitalizing on...

Recently, some of the biggest brands in the brick-and-mortar retail space have launched aggressive e-commerce initiatives aimed to capture additional sales by competing with established online retailers. Big-box retailers like Walmart and Target are investing heavily in expanding their own digital sales platforms, going after...